So ... Who is Emma?
Emma Kate Shaw was Melody's late grandmother who inspired her with love, joy, generosity, humility and a true servant to all of those she came in contact with. Melody wants to always be a blessing to her brides, just like Emma was to her. With that in mind, Emma's Bridal Boutique was the perfect name to carry on the spirit she showed to others.

Our Goal
Our goal is to provide a warm and friendly atmosphere where brides can enjoy stress-free shopping for one of the most memorable purchases of her life; her wedding gown. You will find our staff willing to help but never pushy. Your relatives and bridal party are welcome to accompany you during your appointment.


The Laughing Willow opened in the fall of 2012 in the historical Bishop Arts District in Dallas, Texas.  This has been a great location to be in.

Emma's Bridal Boutique opened in April, 2009 and is owned and operated by Mark and Melody Ginn of Red Oak, Texas. It currently serves as the parent company over three online bridal stores. What started out as a single request by our daughter's first grade teacher to make her wedding veil, has turned out to be a multi-faceted bridal attire business reaching brides across the world. Our lives were getting too busy so we decided to merge Emma's with The Laughing Willow in December, 2013. was formed in 2005 and currently gets over 15,000 hits each month from brides all over the world. All birdcage veils are designed by Melody Ginn and are hand-made by Melody Ginn. A large photo gallery has been created on this web site from the hundreds of brides who have shared some of their favorite photos with us. Enjoy browsing through some of the photos and short video slide shows!


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